INNOVATION, DESIGN, DIGITAL :
20 YEARS OF EXPERIENCE
We see their changes, the challenges that teams we collaborate with face. We share knowledge and experience with our international partners and friends, leaders of great innovation and design teams.
CREATIVITY GETS LOST ON THE WAY, BECAUSE MULTIPLE IDEAS CANNOT BE TESTED
User experiences get more complex and combine several touchpoints. Technologies (digital, IoT, 5G, phydgital, augmented, virtual, mixed reality, AI etc…) promise to enrich our experience but creativity is limited by the technical skills and the time that are required to make an idea a reality.
FREE YOUR CREATIVE SPONTANEITY :
MAKE AND THINK AT THE SAME TIME
To invent new models, spread a vision, a culture, to co-create, experimentation is needed, to show an idea to get feedback, test it, modify it and iterate over and over again.
WE HAVE DEVELOPED UNIQUE TOOLS FOR YOU
Instead of making for you, we have decided to make with you, share our experience and open our tools to you. Empower your creativity to embrace the technical complexity of your challenges.
A REFINED METHOD TO TRANSFORM IDEAS
Nicolas Gaudron worked at IDEO (Palo Alto), when Design Thinking was born.
Working with our clients has shown us the assets and weaknesses of that method.
We have refined it to adapt it to complex subjects, exploration projects where habits and uses do not exist yet, to make it more context-immersive during ideation, and make it more operational to test ideas and iterate faster to consolidate the path from exploration to business.
We wrote this article after a trip to Silicon Valley where we discussed with in-house design teams of the big tech companies. It is about the urge to reinvent tools to work with this new digital « material »: how to shape it, how to experiment and bridge all the different involved expertises?