VIRGINIA CRUZ

Virginia was the first graduate of Ecole Polytechnique (France) to also graduate from the Royal College of Art in London. She also graduated from Les Mines ParisTech (France) and the Imperial College in London. Her strong interdisciplinary training has enabled her to take on high-profile projects at Le Louvre, Louis Vuitton, Electrolux in Sweden, Sony R&D, Sacred World Foundation in India, France Telecom R&D and Orange. She joined IDSL in April 2008. She was also member of the French National Digital Council. CV

NICOLAS GAUDRON

Nicolas graduated from the ENSAAMA Art School in Paris, the University of Central England and the Royal College of Art in London, under the tutelage of Anthony Dunne and Durrell Bishop. He joined IDEO in Palo Alto. He then moved on to INRIA, the French National Institute for Research in Computer Science and Automation, where he was part of the Human Computer Interaction team led by Wendy Mackay and Michel Beaudouin-Lafon. He then worked at the Renault Direction of Industrial Design, in the « Prospective & Concept Car » studio before starting IDSL in April 2007. CV

Nicolas and Virginia started their collaboration in 2003 on a research project for Sony Computer Science Lab, which led them to create the first studio dedicated to physical interaction design at Ecole Nationale des Arts Decoratifs in France in 2006. They are both frequent and sought-after speakers and have delivered multiple design courses in various prestigious universities, including the ME310 Stanford program and the French Ecole Polytechnique—where they initiated (and ran for 10 years) the first course on designing interactions, services and design thinking. Nicolas and Virginia contribute to research in design and innovation with academic papers in international conferences.


 

IDSL

Innovation and design company based in Paris and Bordeaux, 13 years of collaboration with our clients.

We first started working with R&D departments of big French corporate companies on digital and technological projects: how do we interact with these new systems and set-ups (projects mixing physical and digital interactions)? Which meaningful uses can these technologies address to support real user needs?

Our holistic approach that encompasses the whole user journey led us to become the perfect fit partners for strategic marketing teams and chief officers. We have had a numerous account of projects around revisiting/creating user experience : how to create a rewarding user experience for all stakeholders? How to revisit the customer relationship when the digital changes people’s habits, contexts of use, business models? How to rethink the organisation, the roles, the expertise and skills, the tools to deliver these new experiences and customer relationships?

We work both on the consistency of the overall experience and on the details: of each touchpoint, each interaction, whether it is a smart object (IoT), screen-based interface, roles and job titles, tools for people, HR program etc.

The subjects we work on are very varied. Our clients describe us as « innovation birth givers », or « solution crackers ». Whatever your problem is, we have the methods and tools to help you solve it.

 
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REACH, our international network

We are the French representative of the international network Reach. Reach is a global network of agencies specialising in human-centred design research (a combination of ethnography, and design tools) and service innovation. Partners of the network are all over the world:  Australia, Brasil, Canada, China, Denmark, France, Germany, Hong Kong, Hungary, India, Indonesia, Italy, Kazakhstan, Nigeria, Japan, Mexico, Netherlands, Philippines, Russia, Singapour, South Africa, Spain, United Kingdom, United States.
Reach contributes to improving existing services and is a perfect network to develop new offers for foreign countries.
Every two years, we organise a public international conference: the Great Outdoors Of Design (GOOD).

 

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